Sitecore CDP is a great platform that allows you to register Customer Data for analysis and build Decision Models to create Customer Experiences.

As a developer our first steps are to capture data, it could be some integrations like visiting a page. In this article I will show you how to send events to Sitecore CDP.

Step 1. Create your Point of Sale

Click on System Settings > Point of Sale then click on Create

Fill the form:

  • Name your Point Of Sale: Your Point of Sale Name.
  • Market: Information about the market.
  • Brand: You can fill with your brand.
  • Language: Target language
  • Timeout (in minutes) : Once an user is inactive to close the browser there is a timeout setting that is useful to understand when the user abandon the session.

Step 2: Setup Javascript Library in your Website

var _boxeverq = _boxeverq || [];

// Define the Boxever settings 
var _boxever_settings = {
  client_key: '[YOUR_CLIENT_KEY]', 
  target: '[YOUR_API_VERSION]', 
  cookie_domain: '[YOUR_WEBSITE_DOMAIN]', 
  web_flow_target:  "https://[YOUR_WEBFLOW_TARGET]",
  pointOfSale: "[YOUR_POINT_OF_SALE]"

(function() {
  var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true;  
  s.src = '[CDN]/boxever-1.4.1.min.js';
  var x = document.getElementsByTagName('script')[0]; x.parentNode.insertBefore(s, x);

Add this script into your website and this will inject Sitecore CDP JavaScript Library.

Step 3: Add Event in your website page.

// Place an anonymous function in the Boxever queue
_boxeverq.push(function() {
  var viewEvent = {
    browser_id: Boxever.getID(),
    channel: "WEB",
    type: "VIEW",
    language: "EN",
    currency: "USD",
    page: "/", // Your page path
    pos: "[YOUR_POINT_OF_SALE]"
   //Add UTM params
    viewEvent = Boxever.addUTMParams(viewEvent);
  // Invoke event create
  // (<event msg>, <callback function>, <format>)
  Boxever.eventCreate(viewEvent, function(data) {}, "json");

Step 4: Visit your website

Finally if you visit your website and then go to Sitecore CDP Platform you will see a new event registered for your target user.

Here you can find more information about how to customize an event:–data-model-2-1/send-a-custom-event-to-sitecore-cdp.html

I hope this article will be helpful to start your Sitecore CDP implementations.